At Lubrizol, we’ve always worked alongside our customers to ensure they’re getting everything they need to succeed. A key player in that part of our business is our technical services manager, Nick Scheinkönig.
We caught up with Nick, who has an MSc from Leeds, to find out more about his role and how he’s the ‘go to’ person when it comes to support, advice and even recommendations for Lubrizol’s Diamond Dispersions™ product range.
“As technical services manager, I’m usually the first port of call for most of our customers when they have a technical question or need formulation advice. I’ve addressed all sorts of different queries and I’m delighted to say that many customers consider me part of their team. As such, I’m often asked to give a product recommendation to help solve a particular issue or to support new product development or enhancement.
“Following Lubrizol’s acquisition of Diamond Dispersions Limited two years ago, I was tasked with learning all about the acquired product range. The synergy between the two companies was abundantly clear: the product lines of each were very harmonized.
“Lubrizol’s ink resins and ink receptive coatings were of particular interest to me. Printing directly onto fabric is not possible, an ink receptive coating has to be applied beforehand. So, combining product ranges from both companies gave us a whole new commercial area to consider and has, in turn, enabled us to offer a full ink component system that has numerous benefits for all of our customers.
“With an extended product range that now includes all the components required to print on a wide variety of substrates, including textiles, a whole host of new business opportunities came along. For example, companies wishing to print food packaging are increasingly looking for digital options to create bespoke packaging such as personalised beverage cans. And we now have all the components to support this requirement so if a retailer wants just 1,000 items printing, it’s easy and very affordable to achieve.
“Printing to order is now possible and is a proven way of reducing both costs and waste. Many unsold clothes, for example, end up in landfill. So, instead of having a warehouse (or retail store) full of clothes that no-one wants, retailers are now developing a much more tailored approach by creating items to order.
“I believe the future for textiles is very bright and Lubrizol products have a big part to play in the growth of this particular industry sector. Looking ahead, everyone will have their own body image scan and, using that scan, will be able to order clothing in the exact size, colour and design they wish. Their item of clothing will be created, printed and delivered the following day – it will be revolutionary for the global clothing industry. The manufacturer will simply carry the material and print as and when the customer requires, ideally using our resins and dispersions!
“Another growth area for digital print packaging was discussed at a conference I attended last year. It’s a well-known fact that more and more of us are making purchases online and using shops less and less. Amazon is a giant in this online arena and their task is to now create an outstanding customer experience from the box that the chosen product arrives in. The box is set to become the new shop! The opportunities to create individualised packaging with bespoke messaging and other specific elements are endless and digital print is at the heart of delivering this new experience. I can’t wait to be involved!”